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Frills, beads and bows: fashion goes child-like

Life and style | The Guardian

Surge in demand for old-fashioned accessories harks back to an age of innocence

Forget expensive beauty products. It seems that those in pursuit of eternal youth are turning to their wardrobes, prompting a surge in demand for child-like items such as padded headbands, prairie dresses and beaded bags.

Prada’s stud-embellished headband was the second most popular women’s product in the first quarter of 2019, according to fashion search engine Lyst, with a 300% increase in searches over two months. But it’s not the only hair accessory to evoke childhood styles: hair bows and ribbons are also experiencing a resurgence, with influential celebrities – including Ashley Graham, Lady Gaga and Chloë Sevigny – all sporting bows over the last couple of weeks.

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May 11th 2019, 10:58 am
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