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Trying it on: retailers fight back against repeat returners

Life and style | The Guardian

Stores are tightening their policies and even blacklisting shoppers who make a mockery of their returns policies. But will it change what we buy online?

I have always been a serial returner: I order clothes, try them on and send them back. I am not alone. Now stores, which have attracted consumers with generous pledges of free delivery and returns, have begun to tighten their policies.

According to research for Barclaycard, 20% of retailers surveyed have implemented stricter returns policies over the past year. A further 19% plan to do so in the next year. Almost a third said that customers are returning items they have worn. (Incidentally, I always return mine unworn.) This is not so much shopping as a free loan for Instagram’s #outfitoftheday. The trade term for this is “wardrobing”.

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May 15th 2019, 1:19 pm
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