‘Stop trying to be TikTok’: user backlash over Instagram changes
Technology | The Guardian
Updates to copy features of arch-rival leave some users struggling to find friends and family content
Instagram’s head defended the app against a user backlash, after the social network launched a series of changes intended to make it more like its arch-rival TikTok.
The changes, which include an extremely algorithmic main feed, a push for the service’s TikTok-style “reels” videos, and heavy promotion of the TikTok-style “remix” feature, have resulted in users struggling to find content from friends and family, once the bread and butter of the social network.
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