Google excels at creating internet apps and services that users absolutely love. The best part about it is that the vast majority of Google apps are available for free to anyone with a computer or a phone. But that’s also the worst part about it. Google customers do pay for the apps they use for free. Whether they realize it or not, and whether they accept it or not, they pay with their data. All Google apps collect massive amounts of information about the user, and all the separate data points are used to build profiles that are then served personalized ads. It’s how Google makes money and how it’s able to keep updating its services.
Google Search is how it all started, and Search is easily Google’s most important asset. Everything we do online revolves around searching, and that’s the user-tracking starts. Brave, the company that made a Chromium-based privacy-friendly browser, has an alternative to Google Search. Brave Search public beta has just rolled out, with Brave promising “ultimate privacy.”
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Brave launches Google Search alternative that gives users ‘ultimate privacy’ originally appeared on BGR.com on Wed, 23 Jun 2021 at 06:50:54 EDT. Please see our terms for use of feeds.