Instagram boss moves to London after backlash over app changes
Technology | The Guardian
Adam Mosseri relocates temporarily as Meta continues attempts to counter TikTok’s rise
The head of Instagram is temporarily relocating to London less than a week after the Meta-owned company faced outrage from influencers such as Kim Kardashian and Kylie Jenner over changes to the popular photo-sharing app.
Adam Mosseri, who has a strong relationship with the billionaire Meta owner Mark Zuckerberg, will move to the company’s offices in King’s Cross amid the tech firm’s battle for users with its Chinese rival TikTok.
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