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Sydney Sweeney under fire for ‘sexualising women’s sport’ in sports prediction ad

Sport | The Guardian

Olympic athletes have come out in force to condemn a sports betting advert featuring actor Sydney Sweeney in various states of undress, while showcasing the real skill, strength and beauty of women’s sport.

The campaign, for US sports prediction market company Novig, depicts Sweeney in minimal to no clothing while she pretends to play several different sports.

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September 14th 2026, 4:30 am
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