Hair syrup: is it just old-fashioned hair oil by a sweeter name?
Women | The Guardian
This ‘new’ treatment may have gone viral, but hair oil has been part of Indian beauty routines for centuries
The hack
Hair syrup is the latest must-have viral product, and promises the softest strands of your life. But is it truly buzz-worthy – or just another marketing gimmick?
The test
Meet Hair Syrup, a hair oil that’s going viral on TikTok, formulated as a pre-wash treatment. I know what you’re thinking: that sounds familiar. That’s because it is: VO5’s hot-oil treatments in the 1980s had a similar approach.
